Frederic Chesnais, CEO of ATARI: Is there creativity in playing video games?

I sat down with Frederic who told me the ATARI story. In 1972 when Nolan Bushnell created it. At that time, he asked his teams to create a game that any drunk guy, in any bar, could play at any time: Pong was invented. With many other successful games, the brand became iconic for a whole generation of gamers. After years of success, the company faltered. In 2013, Frederic took it over and brought it back from the brink of bankruptcy. Creativity is at the core of this revival. But is there creativity in playing video games?