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May 14, 2025 51 min

Frédérick Lavoie from Deck

from The Hard Part with Evan McCann Hosted by Evan McCann

Frédérick Lavoie is the Co-Founder and President of Deck. Deck is the developer infrastructure to access user-permissioned data simply, and at scale. Takeaways - The Genesis of Flinks - Timing and Tailwinds in Business - Lessons from Flinks and the Transition to Deck - The Role of Technology in Modern Startups - The Drive to Start Again: Reflections on Success - Leadership Lessons from Past Experiences - Nuances in Infrastructure Businesses - Understanding Developer Needs - Building Documentation Before Features - Investor Dynamics for Second-Time Founders - The Dynamics of Co-Founder Relationships - Building in Montreal: Opportunities and Challenges - The Role of AI in Product Development Chapters 00:00 The Genesis of Flinks 03:02 Navigating the FinTech Boom 05:57 Timing and Tailwinds in Business 09:06 Lessons from Flinks and the Transition to Deck 11:54 The Role of Technology in Modern Startups 15:08 The Drive to Start Again: Reflections on Success 18:58 The Reality of Building Credibility 21:58 Leadership Lessons from Past Experiences 25:52 Adapting to New Market Dynamics 28:07 Key Nuances in Infrastructure Business 30:00 Understanding Developer Needs 32:54 Building Documentation Before Features 33:48 Investor Dynamics for Second-Time Founders 37:14 Scaling Challenges and User-Centric Approaches 38:52 Navigating Early Customer Conversations 41:06 The Dynamics of Co-Founder Relationships 45:47 Leadership Styles and Team Dynamics 51:27 Building in Montreal: Opportunities and Challenges 53:06 The Role of AI in Product Development 55:04 Coping with the Ups and Downs of Founding Keywords Flinks, FinTech, startup journey, entrepreneurship, technology, business strategy, market timing, lessons learned, Deck, Canadian tech, entrepreneurship, leadership, business strategy, developer tools, investor relations, AI in business, team dynamics, discomfort in growth, infrastructure business, credibility in startups, scaling challenges, user-centric approaches, customer conversations, co-founder relationships, leadership styles, building in Montreal, AI in product development, founder challenges

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