Frederico Trajano, CEO do Magazine Luiza. Um gigante do varejo e do digital

from Like a Boss · host Alura

O Fred Trajano, como é chamado no mercado, é o CEO e principal nome na gestão do Magazine Luiza. A empresa nasceu em 1957, em Franca, como uma pequena loja familiar de presentes com o nome de “A Cristaleira”. A empresa foi rebatizada de Magazine Luiza, depois de um concurso cultural na cidade homenagear a sua fundadora Luiza Trajano Donato (tia da Luiza Helena Trajano, atual presidente do conselho da companhia). Com presença forte em todos lugares do Brasil, com mais de 1,000 lojas, uma plataforma omnicanal vencedora e uma estratégia forte em M&A (fusões e aquisições), “o Magalu” fez uma verdadeira transformação digital. A empresa foi ao mercado de capitais em 2011 e desde então, é um dos maiores cases da bolsa brasileira. O “Fred”, à frente do grupo desde 2016, lidera de forma exemplar, um time forte em cultura e tecnologia, uma visão de plataforma única e ainda inspira outros grandes CEOs pelo mundo. Grupo exclusivo ouvintes do Like a Boss: https://t.me/grupolikeaboss. Você também pode ouvir o Like a Boss nas plataformas: Spotify IOS (iPhone) Amazon Music Google Podcasts Deezer Produção e conteúdo:Alura Cursos online de Tecnologia – https://www.alura.com.br/Vindi – https://www.vindi.com.br/Edição e sonorização: Radiofobia Podcast e MultimídiaCompartilhe nas suas redes sociais:FacebookGoogleTwitterLinkedinO post Frederico Trajano, CEO do Magazine Luiza. Um gigante do varejo e do digital apareceu primeiro em Like a Boss.

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