EPISODE · Jun 22, 2026 · 7 MIN
Free Lead Magnet or Paid? The Question You're Actually Asking Is Wrong.
from The Art of Online Business · host Kwadwo [QUĀY.jo] Sampany-Kessie
If you're stuck wondering whether you should use a free lead magnet or a paid offer, you might be asking the wrong question. Book Your Free Ad Strategy Session Get Done-For-You Ad Management I share why one course creator built a 10,000-person email list that never led to sales, and why another low-ticket funnel struggled too. The real issue wasn't free versus paid. It was what happened after people entered the funnel. Listen now and find out what your leads are actually worth to your business. Watch this episode on YouTube!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Book Your Free Ad Strategy SessionGet Done For You Facebook AdsGet 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
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What this episode covers
If you're stuck wondering whether you should use a free lead magnet or a paid offer, you might be asking the wrong question. Book Your Free Ad Strategy Session Get Done-For-You Ad Management I share why one course creator built a 10,000-person email list that never led to sales, and why another low-ticket funnel struggled too. The real issue wasn't free versus paid. It was what happened after people entered the funnel. Listen now and find out what your leads are act...
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Free Lead Magnet or Paid? The Question You're Actually Asking Is Wrong.
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