Free Press, Real Results: The Siouxland Small Business PR Playbook

Ready to turn free press into real results? In this Siouxland Marketing Mayhem episode, we unveil a practical PR playbook tailored to Siouxland small businesses. Discover how to craft a newsworthy angle, write a clean press release, and pitch local TV, radio, and newspapers like a pro—without a big budget. You’ll learn when to contact newsrooms, how to build a media list, and the simple follow-up that earns coverage in Sioux City and across northwest Iowa, northeast Nebraska, southeast South Dakota, and southwest Minnesota. We’ll show you how to repurpose earned media across social media, email, your website, and Google Business Profile to boost SEO and trust, plus ways to track impact with UTM links and reviews. Hear real Siouxland case studies, sample pitch scripts, and an interview checklist you can use today to win free publicity—and new customers.