Free Speech vs Stolen Valor

Look, I said this  the other day on  Bill Mick's Show, I am a free speech advocate. In point of fact, I am a free speech radical. I personally do not believe that there should be ANY limits on speech. The absolute answer to bad speech is more good speech. A bad argument should be countered by a good argument, not censorship. But... and you know what that means... there is some speech that is so offensive, so  outrageous, so abusive that it outrages certain members of the society. Calls  quickly come for silencing of that speech become loud and because of the nature  of the speech, they are generally unopposed. And when those calls come, the slippery slope gets steeper. Should we censor some speech simply because it crosses a sanctified cultural ideal and we don't like it?  Especially when that speech is so outrageous, so offensive, so... wrong... that it simply must be punished?