Free to Paid - The Spectrum of Marketing

There are some gym owners out there who still think that there is some kind of magic marketing hook or photo that will bring them all these high-quality clients, and they'll end up making a lot of money.That's the wrong way to think about it. We are well past that type of homerun marketing that worked many years ago.These types of marketing campaigns might lead to a high volume of leads but not the quality you might be looking for.You'd rather have a lower but higher-quality lead flow with a higher purchasing intent.How do you ensure this?Tim and Randy reveal how you can take the guesswork out of your marketing and ensure your marketing produces a return on your marketing spend (ROI).Tune in!Key Takeaways- Volume of leads vs. quality of leads (02:40)- Marketing is a process, not one thing (04:36)- How to test your marketing (09:31)?- The marketing metric that really matters (14:40)- The problem with running challenges (18:02)- Creating a long-term sustainable business (23:55)Additional Resources - The Math of Marketing - Learn more about our Business Accelerator Coaching Program for Gym Owners  - Grab your tickets for the 2023 FitPro Growth Summit  - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group ---If you haven't already, please rate and review the podcast on Apple Podcasts!