EPISODE · Oct 14, 2025 · 47 MIN
Freelance Illustration: Opportunities and Challenges - Violeta Encarnación
from This is How We Create · host Martine Severin
Discover how Violeta Encarnación balances freelancing, illustration, and creative evolution. She reflects on her journey from growing up in Cuba to becoming a book illustrator, her experience at SVA, and her shift into tattooing. Violeta opens up about the realities of freelancing, managing carpal tunnel syndrome, and honing her distinctive color palette. She also shares how nature inspires her work, the significance of personal connections in art, and her upcoming projects. We talk with Violeta Encarnación, a freelance illustrator, about her creative journey and experiences in book illustration. She shares memories of growing up in Cuba, the impact of her artistic family, and her transition to life in the U.S. Violeta reflects on her time at SVA, her path into tattooing, and the lessons she has learned as a freelancer. She opens up about managing an unpredictable schedule, coping with carpal tunnel syndrome, and staying authentic in her work. Violeta also discusses her distinctive color palette, nature's influence on her art, and the role of personal connections in creative careers. Episode Highlights Childhood experiences and cultural background. Learning a new language and adapting to a new culture. Book illustration involves collaboration, patience, and the ability to convey complex emotions through images. Developing a unique color palette takes time and experimentation, and it can be influenced by nature and personal experiences. Finding one's voice in art and maintaining personal connections are essential for success. Chapters 00:00 - Introduction: A Collage of Moments Frozen in Time 02:45 - A Journey of Belonging: From Cuba to the U.S. 06:30 - The Language of Emotion: Finding Your Voice in a New Tongue 10:15 - Reclaiming Art as a Safe Space 13:05 - The Unexpected Path to Tattooing 17:01 - Illustrating a New Chapter: Breaking into Picture Books 22:30 - The Resilience of a First "No": Redrawing Her Way to a "Yes" 28:15 - Juggling the Freelance Life: Cash Flow and Creative Burnout 36:00 - A Journey with Color: From Fear to Harmony 42:50 - What's Next: Ceramics and Storytelling Connect with Violeta: Follow Violeta on Instagram: https://www.instagram.com/_violeta.encarnacion_ Violeta's Website: https://www.violetaencarnacion.com/ Support the Show Website: http://www.martineseverin.comFollow on Instagram: @martine.severin | @thisishowwecreate_ Subscribe to the Newsletter: http://www.martineseverin.substack.com This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa. Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives
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Freelance Illustration: Opportunities and Challenges - Violeta Encarnación
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