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Freelancers: what do they want from PR employers?

EPISODE · Jan 29, 2026 · 29 MIN

Freelancers: what do they want from PR employers?

from Beyond the Noise - the PRWeek podcast

What do freelancers want from PR employers? – PRWeek podcastPRWeek’s latest Beyond the Noise podcast episode asks what freelancers want from PR employers.Joining the podcast this week are two experienced freelance PR professionals, Karolina Throssell and Kate Lam.Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen in the browser above or on your favourite platform.Speaking to PRWeek UK deputy editor Siobhan Holt, the guests discuss what made them switch to freelance work, what skills you need to be a successful freelancer, and how they find regular work in the comms and PR industry.The pair also chat about payment structures, and what a great client/freelancer relationship looks like, as well as their top tips to improve it.Finally, the two freelancers chat about how to combat loneliness and offer tips to any PR or comms professional considering going solo. Hosted on Acast. See acast.com/privacy for more information.

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Freelancers: what do they want from PR employers?

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