Freelancing Through Every Tech Shift Since the 90s - Lisa Emmington

Lisa Emmington is a freelance instructional designer (or as her newly SEO'd website puts it, a training course designer) based near Milton Keynes. She's been freelance almost her entire career, starting out as an IT trainer back when Apple Macs were a mystery box on people's desks, and has reinvented her business every time the market has shifted underneath her - from face to face training, to early e-learning software, to mentoring individual course creators today in the face of AI.In this episode we talk about:How the desire to be freelance came before Lisa knew what she wanted to be freelancing inSpotting the shift from face to face training to e-learning, and moving with itWhat happened when she and her husband became a limited company for three years, and why it made her invisible in the marketRebuilding visibility from scratch with a social media VA and an SEO overhaulWhy "instructional designer" doesn't bring in enquiries, but "training course designer" doesFiltering and pacing leads using nothing more high tech than a paper diaryThe balance between promoting decades of expertise and the very real ageism facing freelancers in their 50s and 60sHer three income streams: templates, done with you mentoring, and done for you course creationPensions, retirement planning, and why she's planning to keep freelancing well past 67What 60 actually looks like now, versus what she expected it to look likeSo much great advice and things to think about in here around change in our careers - brought about by the inevitability of developing tech and age.---EPISODE SPONSORED BY ECAMMFor years people have asked how Being Freelance live shows look so good. Well, this is the secret.Ecamm is a video studio for your Mac. Give anything you do with video, a pro look in real time.Presentations, screen shares, webinars, video calls, demos. Plus livestream/record in landscape & vertical at the same time, perfectly designed for both formats.Try Ecamm for free. Use code BEINGFREELANCE to save 15% on your first payment.JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFollandBeing Freelance is hosted and created by freelance podcast editor Steve Folland.