Freia Muehlenbein: How to pitch to WIN

Winning pitches is tough. Ghosting has become a common challenge, and even when you win, clients may be commissioning smaller pieces of the project rather than the full program.But that’s only part of the struggle - crafting pitch decks takes a lot of time and energy. Surely there’s a better way than packing slides with your best creative ideas. In this episode we tackle these challenges and introduce a strategic approach to pitching. The focus shifts from pitching tactics to showcasing value and ROI.Joining us is Freia Muehlenbein, an agency growth consultant and owner of Be Reyt Consultancy. With over 15 years of experience in agency operations, Freia is an expert in the sales and pitch process, known for closing large deals. Freia shares practical advice on:Developing a strong qualification process to truly understand your client's needsThe concept of a war room and how it helps in crafting effective strategiesWhy prioritizing financials and ROI is more important than focusing on tacticsFollow Freia on LinkedIn: https://www.linkedin.com/in/freiamuehlenbein/Follow Harv on LinkedIn: https://www.linkedin.com/in/harvnagra/Sign up for Harv's webinar with Agency Hackers on productivity hacks taking place Thursday 19th September 2024: https://bit.ly/thehandbook24Stay up to date with regular ops insights. Subscribe to The Handbook: The Operations Newsletter.This podcast is brought to you by Scoro, where you can manage your projects, resources and finances in a single system.