French Bread Gaming's Fight for Edmonton Esports (ft. Ethan Horkulak) episode artwork

EPISODE · Mar 20, 2026 · 58 MIN

French Bread Gaming's Fight for Edmonton Esports (ft. Ethan Horkulak)

from Good Game Edmonton · host Cory "Sellarcast" Sellar

​​Ethan Horkulak, co-founder of French Bread Gaming, joins Cory "Sellarcast" Sellar to tell the full story about the local esports organization and how it’s supporting the local competitive fighting game scene.What started with nine-person brackets in a community hall has grown into Bread Basket, now drawing 207+ attendees and live viewership from Smash legends Hungrybox and Larry Lurr. The 2026 edition expands to eight titles and moves into NorQuest College's atrium.In this episode, Ethan maps out the entire journey: the early grind, the pivotal partnership with Canadian Icehouse in Ice District that gave FBG a permanent weekly home, the catering miscalculation that cost him $1,000 out of pocket and nearly ended everything, and how Victory Road brought it all back.One more thing… The BIG announcement. In 2026, French Bread Gaming launches an official esports team anchored by the Rising Star Program, a structured initiative to give minorities and underrepresented players the resources to compete professionally. Ethan also breaks down the broader Edmonton fighting game ecosystem, the Western Canada circuit FBG is building, and the long-term goal: a national-level event at Ford Hall in Rogers Place.

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French Bread Gaming's Fight for Edmonton Esports (ft. Ethan Horkulak)

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How long is this episode of Good Game Edmonton?

This episode is 58 minutes long.

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This episode was published on March 20, 2026.

What is this episode about?

​​Ethan Horkulak, co-founder of French Bread Gaming, joins Cory "Sellarcast" Sellar to tell the full story about the local esports organization and how it’s supporting the local competitive fighting game scene.What started with nine-person brackets...

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