French Florist: Michael Jacobson

When Michael Jacobson took over his uncle’s barely-profitable flower shop in 2018, many saw a sinking business — he saw potential. Through a mix of technology, obsessive customer care, and operational discipline, he turned what was doing roughly $600K a year into a $9.5M+ powerhouse. Today, French Florist isn’t just surviving — it’s preparing to scale nationally through franchise expansion. In this episode, Michael walks us through the behind-the-scenes rebuild: from modernizing outdated systems, rethinking margins, and making flowers a product people rely on, to proving that even a flower shop can be built like a high-growth business. Make sure to check out French Florist at https://www.frenchflorist.com/   Check out my new book on Amazon: https://amzn.to/4kRKGTX Register for Starting Small Summit 2026: https://startingsmallmedia.org/startingsmallsummit Watch our mini-doc - Starting Small: The Raw Truth Behind Entrepreneurship and the American Dream: https://youtu.be/eHuq93wIxs0?si=eDB-ycngvWNapRLO Visit Starting Small Media: https://startingsmallmedia.org/ Subscribe to exclusive Starting Small emails: https://startingsmallmedia.org/newsletter-signup   Follow Starting Small: Instagram: https://www.instagram.com/startingsmallpod/ Facebook: https://www.facebook.com/Startingsmallpod/?modal=admin_todo_tour LinkedIn: http://linkedin.com/in/cameronnagle   Thank you to this episodes mid-break sponsor, Suri. a sleek, travel-friendly sonic brush that delivers 33,000 vibrations a minute for a deep clean, has plant-based heads you can recycle for free, and now comes with a UV-C charging case that wipes out 99.9% of bacteria at the touch of a button. Brush better. Help the planet. And skip the landfill guilty-conscience — because SURI treats your teeth like the everyday essential they are. Explore it now at https://www.trysuri.com/en-us