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Fresh Consumer Digital Shelf Insights, with Cara Wood, Head of Brand Journalism at Salsify episode artwork

EPISODE · Feb 27, 2023 · 28 MIN

Fresh Consumer Digital Shelf Insights, with Cara Wood, Head of Brand Journalism at Salsify

from Unpacking the Digital Shelf · host Digital Shelf Institute

For 8 years Cara Wood, Salsify’s head of Brand Journalism has surveyed consumers across a growing list of countries to identify the shifting trends of consumer behavior on the digital shelf. 2022 was a year of shift from pandemic to inflation and recessionary fears. The results of the latest survey are now in, and Cara joined the podcast to lay out the chief takeaways, and what steps brands might take to drive discovery, conversion and loyalty based on how consumers are shopping today.

What this episode covers

For 8 years Cara Wood, Salsify’s head of Brand Journalism has surveyed consumers across a growing list of countries to identify the shifting trends of consumer behavior on the digital shelf. 2022 was a year of shift from pandemic to inflation and recessionary fears. The results of the latest survey are now in, and Cara joined the podcast to lay out the chief takeaways, and what steps brands might take to drive discovery, conversion and loyalty based on how consumers are shopping today.

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Fresh Consumer Digital Shelf Insights, with Cara Wood, Head of Brand Journalism at Salsify

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Frequently Asked Questions

How long is this episode of Unpacking the Digital Shelf?

This episode is 28 minutes long.

When was this Unpacking the Digital Shelf episode published?

This episode was published on February 27, 2023.

What is this episode about?

For 8 years Cara Wood, Salsify’s head of Brand Journalism has surveyed consumers across a growing list of countries to identify the shifting trends of consumer behavior on the digital shelf. 2022 was a year of shift from pandemic to inflation and...

Can I download this Unpacking the Digital Shelf episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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