Fresh Ideas Every Recruiting Leader Should Steal from the CMO

"Recruitment is Sales, Recruitment is Marketing." For some time now, we've been saying that the talent acquisition playbook isn't so different from that of a company's revenue-generating teams. But the field of Marketing, in particular, continues to evolve at a breakneck pace. What can recruiting leaders learn from their marketing counterparts? We'll explore a few concrete ideas with Lever CMO Leela Srinivasan.