Fresh Perspectives with Jonna and Sally: Inspire Consumers with Their Definition of Value

from Circana Unpacked · host iriworldwide

Inflation is adding complexity to our relationship with fresh foods, but retailers, take note, people don't always run to the lowest-priced option. Sally Lyons Wyatt, IRI's EVP and Practice Leader, Client Insights, and Jonna Parker, principal of IRI's Fresh Center of Excellence, share innovative and effective strategies retailers and CPGs can employ to inspire consumers with real dollars and cents impact.

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This episode was published on June 27, 2022.

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