Fresh Start Effect: Why holidays make us want to change

from Choice Hacking: The Marketing Psychology Podcast · host Jennifer L. Clinehens

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit ChoiceHacking.com/Audible✅Buy my book, "Choice Hacking"✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter✅Take my course, "How to Create Persuasive Experiences" ✅Learn how you can work with Jennifer Clinehens and Choice HackingINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking, What is the Fresh Start Effect?Disclaimer: Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :) ★ Support this podcast ★

What this episode covers

Do you ever wonder what makes New Years’ resolutions so appealing? Most people see it as an opportunity to set ambitious plans, only to watch a few months slip by without realizing their goals. But did you know that there’s a psychological reason why people create goals that tie to a calendar event or holiday? It’s down to a behavioral science principle known as the Fresh Start Effect. And you can use it to motivate customers through marketing and experience design.

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Fresh Start Effect: Why holidays make us want to change

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This episode is 10 minutes long.

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This episode was published on January 4, 2022.

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