EPISODE · Sep 12, 2022 · 37 MIN
Fresh take on the four Ps of marketing
from The Marketing Companion · host Mark Schaefer
Put down your smartphone, shut down the metaverse, and close TikTok for a moment to re-visit one of the most important marketing theories of all-time, the Four Ps of marketing. Mark Schaefer and Robbie Fitzwater provide a fresh, surprising, and perhaps controversial take on what the theory means to marketers today.
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Fresh take on the four Ps of marketing
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This episode was published on September 12, 2022.
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