Freya on Scaling, Positioning and Pricing for Agency Growth

What does it really take to grow a successful agency in a crowded, competitive market? In this episode of the Women in Agencies sister sessions podcast, agency growth and operations advisor Freya shares actionable insight from over 14 years of experience scaling agencies from the ground up.Freya dives into common agency growing pains, from pricing mistakes and unclear positioning to sales process inefficiencies and capacity planning. Drawing from her own journey—where she led rapid agency expansion from 1 to 100+ staff—Freya now advises a range of agencies on how to scale sustainably.Key topics include:- Why niching and clear positioning are essential in today’s saturated market- How to improve win rates with better pitch and sales processes- Calculating profitable pricing based on team utilisation and margins- Common growth plateaus and how to move beyond 10–13 staff- Strategic services that make agencies irreplaceableWant more support? Join Women in Agencies – womeninagencies.co.uk Hosted on Acast. See acast.com/privacy for more information.