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EPISODE · May 13, 2025 · 7 MIN

Friction

from Win More, Live Better · host Zach Brandon

Ever tried canceling a subscription and felt like the company really didn’t want to let you go? In this episode, I unpack what a recent experience reminded me about friction. Drawing from insights in The Friction Project, we explore how performers and coaches can use strategic friction to make better decisions, build stronger habits, and lead with intention. Sometimes, the obstacle is the way, if you put it in the right place. 

Ever tried canceling a subscription and felt like the company really didn’t want to let you go? In this episode, I unpack what a recent experience reminded me about friction. Drawing from insights in The Friction Project, we explore how performers and coaches can use strategic friction to make better decisions, build stronger habits, and lead with intention. Sometimes, the obstacle is the way, if you put it in the right place.

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Friction

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This episode was published on May 13, 2025.

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Ever tried canceling a subscription and felt like the company really didn’t want to let you go? In this episode, I unpack what a recent experience reminded me about friction. Drawing from insights in The Friction Project, we explore how performers...

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