Friction by Jeff Rosenblum, Jordan Berg

https://thebookvoice.com/podcasts/2/audible/93952 to listen full audiobooks. Title: Friction Author: Jeff Rosenblum, Jordan Berg Narrator: Roger Wayne Format: mp3 Length: 3 hrs and 4 mins Release date: 07-16-19 Ratings: 4.5 out of 5 stars, 35 ratings Genres: New Business Enterprises Publisher's Summary: Every industry around the globe is being completely disrupted. Brands know a new approach is needed. But most don't realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth.