Friction Maxxing: When Being Human Becomes a Trend

There’s a new trend going around called “friction maxxing”… and I had to sit down for this one. Apparently, we’ve reached a point where doing normal human things — talking to people, cooking dinner, asking for directions — is now considered a self-improvement strategy. Yes. Really. In this episode, I break down what this trend reveals about our relationship with technology, convenience, and… avoiding life altogether. Because here’s the real question: 👉 What happens when we lose our tolerance for friction? This isn’t just about earbuds in an Uber or ordering dinner from an app. This is about leadership, decision-making, resilience… and what kind of humans we’re becoming. It’s funny. It’s a little savage. And it might make you rethink how much of your life you’ve quietly outsourced. 🎧 Tune in… and maybe try doing one thing today without an app.