Friction Vs Reward with CEO of Uncrowd & Author Richard Hammond

Richard has been in the retail industry for approximately 35 years, from stores to authoring the best-selling retail manual Smart Retail, which is currently in its 4th edition and is available in 22 languages. In 2018, Richard and his co-founder embarked on building the next generation of customer analytics through their start-up Uncrowd.uk and is also an advisor to NearSreet.In this episode we cover the below and much more:NPS Vs AnalyticsNew Normal or Not?Cost Vs Choice Vs EffortPersonas Vs MindstatesChoice EconomyAnd winning in retail!Want to watch this episode on Youtube, well now you can: https://bit.ly/2NpzteI#RETAIL https://www.theretailpod.com/