Frictionless Growth: What Padel Teaches About Scaling Fast

What if your growth problem isn’t awareness — but friction?In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri breaks down how Padel became one of the fastest-growing sports globally by embedding growth directly into its design.From low entry barriers and social mechanics to urban scalability and lifestyle positioning, this episode offers a practical blueprint for executives looking to accelerate adoption and remove friction from their business models.