Frictionless Joint Ventures - Bob Serling
Episode 66 of the Beyond Influencer Marketing podcast, hosted by Cloris Kylie, titled "Frictionless Joint Ventures - Bob Serling" was published on February 18, 2019 and runs 26 minutes.
February 18, 2019 ·26m · Beyond Influencer Marketing
Episode Description
Bob Serling, a 30-year marketing veteran who has revolutionized joint ventures and the founder of Profit Alchemy, Inc., shares his system to create friction-less joint ventures. You'll learn how you can eliminate all the friction and problems of conventional joint ventures, maintain complete control at all stages of the process, and put together an unlimited number of profitable joint ventures
Bob Serling's Lessons for Successful Joint Ventures
During the conversation, Bob shares:
- Why conventional approaches to joint venture partnerships fail
- The four friction points that make your outreach to a potential joint venture partner unsuccessful
- The philosophy of successful joint venture partnerships; what you need to get ahead of the game
- How to build long-term relationships with joint venture partners
- The best sources of joint venture partners
- The most successful commission structure for joint venture collaboration
- How to balance your promotions calendar so that you have the opportunity to promote your own offers and your partners offers without burning out your list of subscribers
- How to get rid of the fear of failure when starting to seek joint ventures partnerships
Start creating relationships NOW. As Bob says, "Relationships and communities are the only things that are truly enduring!"
About Bob Serling
Bob Serling is a 30-year marketing veteran and the founder of Profit Alchemy, Inc. His innovative take on marketing has helped hundreds of clients get exceptional results with their marketing.
Bob has been the monthly marketing columnist for Success Magazine… invented a skateboard toy featuring Tony Hawk's branding that was sold in toy stores and department stores all over the world… co-created and marketed advanced assessment software currently being used by many Fortune 500 companies… created a one-and-a-half page prospecting letter for a client that landed an agreement for a $25 million project by being sent to just one prospect… and much more.
He's perhaps best known for having revolutionized the process of structuring joint ventures by shifting the focus from reciprocal agreements to a "frictionless" one-sided method that gets agreement from 90% of the partners you approach. By making this shift to working only with your own list, you eliminate all the friction and problems that are the byproducts of conventional joint ventures, maintain complete control at all stages of the process, and can quickly put together an unlimited number of 6-figure joint ventures.
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