Friday Fireside on Thursday: George Schweitzer, Former CMO of CBS, in Conversation with Rick Howe, The iTV Doctor at TVOT LIVE! 2022

from Televisionation · host Tracy Swedlow

Rick Howe, The iTV Doctor interviews… George Schweitzer is Television Royalty. If you watched CBS between 1990 and 2020, you saw his work. And more importantly, if you were watching something OTHER than CBS, you saw his work—his job was to get you to WATCH CBS! George has experience and perspective on how to fix the absolute mess we’ve made of television. You need to hear what he has to say.

Episode metadata supplied by the publisher feed · Published Mar 7, 2022

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Friday Fireside on Thursday: George Schweitzer, Former CMO of CBS, in Conversation with Rick Howe, The iTV Doctor at TVOT LIVE! 2022

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