Friday Fundamentals 141: Moeed Amin

In this episode of the Sales Hacker Podcast, we have Moeed Amin , Founder and CEO at Proverbial Door and expert on the neuroscience of trust and decision-making. Join us for a great conversation about how buyers choose sellers, building (or breaking) trust, and common psychological mistakes sellers make.What You’ll Learn 1) Why sales is about trustworthiness2) Why Moeed says cold calls are horsesh*t3) Integrating your personal and work life to increase transparency4) Common ways that sellers fail to build trustShow Agenda and Timestamps1) About Moeed Amin & Proverbial Door [2:40]2) What neuroscience teaches about buyer decisions [11:17]3) Ways to establish trust with customers [14:39]4) Why you should audit your personal life for trustworthiness [21:45]5) Common mistakes sellers make that break trust [25:00]6) Sam’s Corner [31:55]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.