Friday Fundamentals: 69. Elissa Fink on Category Development

from The GTMnow Podcast · host Sales Hacker & Sam Jacobs

On this episode of Friday Fundamentals, we chat with Elissa Fink on category development and creation. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

What this episode covers

On this episode of Friday Fundamentals, we chat with Elissa Fink on category development and creation. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.

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Friday Fundamentals: 69. Elissa Fink on Category Development

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This episode is 4 minutes long.

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This episode was published on March 27, 2020.

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