Friday Fundamentals: 69. Elissa Fink on Category Development

from The GTMnow Podcast · host Sales Hacker & Sam Jacobs

On this episode of Friday Fundamentals, we chat with Elissa Fink on category development and creation. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

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