EPISODE · Jan 17, 2020 · 4 MIN
Friday Fundamentals: Ep 59: The Key Lesson in Software Sales
from The GTMnow Podcast · host Sales Hacker & Sam Jacobs
On this episode of Friday Fundamentals, we talk about getting your customers comfortable with the idea of why they need to make a change in order to move their business forward.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
What this episode covers
On this episode of Friday Fundamentals, we talk about getting your customers comfortable with the idea of why they need to make a change in order to move their business forward. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and...
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Friday Fundamentals: Ep 59: The Key Lesson in Software Sales
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