Friends of Old Town: Partnerships, Programs, & Pastries

In the latest episode of The Valley Today hosted by Janet Michael, spotlighted the unique and community-focused Hideaway Cafe, alongside a conversation with Brady Cloven, Executive Director for Friends of Old Town.  Janet welcomes Victoria Kidd Armstrong, owner of the Hideaway Cafe. Victoria's business is celebrated not just for its coffee and tea but for its role as an unofficial community center. Over its 10-year history, the cafe has contributed more than $60,000 to various local causes, marking it as a pillar of community service. Victoria detailed the numerous initiatives the cafe supports, from fundraising for the Winchester SPCA to organizing community events. Emphasizing that community-centric decisions equate to good business, Victoria believes such practices attract customers who share the same values. Victoria's savvy use of social media platforms like Facebook and TikTok helps amplify the cafe's community efforts. Heartwarming stories, such as the successful promotion of a long-term shelter dog named Thunder, showcase the power of social media in driving both business and community goodwill. Brady reinforced Victoria's narrative by sharing his personal experiences. He credited Hideaway Cafe as being instrumental in introducing him to Winchester's tightly-knit community. The cafe acts as a hub where residents and newcomers alike can feel welcomed and connected. The conversation also touched on recent and upcoming events organized by Friends of Old Town Winchester. Highlights include the well-received Chocolate Escape event, plans for enhancing the Taylor Pavilion, and various community meetings aimed at fostering local business involvement and public engagement. Both Janet and Brady lauded Hideaway Cafe for its impactful blend of business and community service. Victoria's efforts set a shining example for other local businesses aiming to make a difference. Hideaway Cafe remains not just a place to grab a coffee but a beacon of community spirit in Winchester. Learn more about Friends of Old Town: https://friendsofoldtown.org/ and on Facebook. Learn more about Hideaway Cafe: https://www.hideawaycafeva.com/ and on Facebook.