EPISODE · Jun 15, 2025 · 16 MIN
From 0 to 1000 subscribers in 9 months: My exact playbook
from The Start Up To Grown Up Podcast · host Heather Townsend
Does social media feel like a grind and exhausting? Ever wondered how to build up your tribe of loyal clients and fans on social media?In this episode, I cut through the noise and share the exact playbook I've used to grow my Substack community to over 1000 subscribers and 1800 followers in just nine months.This is the exact same playbook that I have used to grow large follower numbers on LinkedIn and Twitter. This is a repeatable strategy that you can apply to your chosen social media platform to attract your ideal clients and build a thriving community around your brand.If you find this episode useful, please share, comment, and subscribe to the Start Up to Grown Up podcast so you don’t miss future episodes. If you prefer to read my advice, head over to my Substack and subscribe.In this episode, you'll discover:- How defining your ‘why’ creates a magnetic brand and a clear purpose that guides every piece of content you create.- Why people connect with a person, not a logo, and how to build a personal brand that fosters trust.- The secret to crafting an authentic narrative that fosters loyalty by sharing the good, the bad, and the downright ugly.- The non-negotiable daily actions required to gain momentum and visibility, even when it feels like a grind.- Why generously sharing your best content is the fastest route to earning recommendations and driving explosive growth.- How to listen to your chosen platform and analyse your stats to understand what works and accelerate your growth.- The power of small, daily acts of kindness and generosity in building a supportive community that champions your work.Related episodes and articlesHow to get your pipeline of new business flowing again (article)How to make time for business development even if you don't have the time (article)The beginner's guide to knowing if your marketing is working (article)Steal my top idea to consistently generate new business Useful links:- sign up as a paid subscriber and use this link to get 20% off an annual membership of Start Up To Grown UpWelcome to a free podcast episode of Start Up To Grown Up: Your source for ideas, insights and tactics to take back control of your business and scale it sustainably and profitably by Heather Townsend, award-winning author of The Accountants’ Millionaires’ Club and Founder of The Accountants’ Growth ClubEach episode of the Start Up To Growth Up Podcast is based on my weekly Substack Article on the same topic. Head over to my substack to subscribe https://substack.com/@startuptogrownup so you never miss an article or episode again. Get full access to Start Up To Grown Up at startuptogrownup.substack.com/subscribe
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From 0 to 1000 subscribers in 9 months: My exact playbook
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