From 0 to 2,000+ Person Events: Lucy Nelles on Community, Profit, and Scale

In this episode of Founder2Founder Aaron Spivak sits down with Lucy Nelles, leading community-building expert and co-founder of Coffee & Chill Miami, the wildly popular bi-weekly sober wellness party that now draws over 1,000 guests per event. With over 100 sold-out events and collaborations with top global brands, Lucy has cracked the code on making in-person gatherings profitable, scalable, and deeply impactful.She shares how she went from feeling isolated in a new city to building a movement, and now teaches others to do the same through her program, Community Mastery. Listen in for insights on team structure, brand partnerships, pricing strategy, and how to build meaningful connections without alcohol.Chapters: 02:14 – Introducing Lucy: From Isolation to Community03:46 – The Move to Miami & Early Challenges04:34 – The First Event That Sparked It All05:10 – Ice Baths, Stock Tanks & the Rise of a Trend06:59 – How Coffee & Chill Was Born08:03 – Losing $10K on One Event (and What She Learned)09:30 – The #1 Mistake Event Hosts Make11:00 – The First Coffee & Chill: JBL Speakers & 250 Guests12:38 – Gradually Raising Ticket Prices & Building Trust13:57 – Driving Repeat Attendance Every Two Weeks16:24 – Special Collaborations: Art Basel, F1, NFL17:18 – How Lucy and Her Co-Founder Divide and Conquer19:39 – Keeping a Healthy Co-Founder Relationship21:06 – Investing in Learning for Herself and Her Team24:28 – Launching Community Mastery to Serve Others26:09 – Balancing Two Businesses Without Burnout27:37 – Time-Blocking, Non-Negotiables, and Systems30:26 – Expanding Coffee & Chill Into New Cities31:45 – How to Stand Out in a “Saturated” Market33:31 – Rethinking Nightlife: No Booze, All Wellness38:54 – Why Lucy Quit Drinking and What Changed43:07 – Overcoming Imposter Syndrome Through Results45:45 – The Bigger Mission: Building In-Person CultureGuest Links: Website: https://coffeeandchill.com/Instagram: @luceilanelles & @coffeeandchillmiamiKintsugi: The AI-powered tax compliance platform trusted by over 3,000 companies worldwideIf you're a founder doing $1MM+ in annual revenue, apply for the Founders Club today: https://go.foundersclubofficial.com/intro-fc-aaronStay Connected!Aaron Spivak:IG: @‌SpivakLinkedinThe Founders ClubIG: @‌TheFoundersClubWebsite www.foundersclubofficial.com Founder2Founder:TikTok @‌Founder2FounderPodcastYoutube @‌Founder2Founder.Podcast