From 0 to 60: Building a Longstanding Brand with the World’s Fastest Sport

McLaren Racing CEO, Zak Brown, Formula 1 driver, Oscar Piastri, and McLaren Racing CMO, Lou McEwen, share insights on what it takes to succeed in one of the world’s most competitive sports. Hear them explore how McLaren Racing has built a high-performance culture, helped the team develop a winning mindset and reveal their strategies to drive innovation in an industry where gaining milliseconds can be the difference between winning and losing. Speakers include Zak Brown, CEO, McLaren Racing; Lou McEwen, CMO, McLaren Racing; Oscar Piastri, McLaren Formula 1 Team Driver; Karim Rayes, Chief Product Officer, Nexxen #sportbeach2025 #stagwellatcannes #sportbeach #canneslions #mclarenracing