From 0 to £15,000,000 in luxury listings #29 Richard Austen

Richard Austen, MD of By Design in South Cambridgeshire, explains how he cold-started his premium estate agency business from zero to £15,000,000 instructions in a matter of months. Transitioning from the volume market to the premium market, as explaining how the sales training he received in the motor trade before that, Richard takes us on the journey, the highs and the lows, of his journey in the world of high-end homes.In this conversation we cover: What service levels are expected - and is Selling Sunset to blame? Doorknocking - the RIGHT wayThe increasing standards expected in marketingTransitioning into the premium marketHow to cold-start in the premium marketManaging social-media pages, both personal and professionalOnline and offline marketing strategiesManaging rejection'Second-hand' instructionsReview plans with vendorsAnd so much more. Special shout outs to Christopher Watkin and James Skudder. Full podcast live now, check it out!