From 0 to Sephora: How Akash Mehta of Fable & Mane started & scaled the world's first Indian beauty sibling brand

Akash Mehta is the Forbes 30 under 30 CEO of Fable & Mane, an Ayurvedic-inspired hair brand, which he Co-Founded with his sister, Niki, making it the first Indian beauty brand co-founded by siblings. Akash harks from beauty & fashion household names including Burberry, Estée Lauder, and Dior, before launching his own business with Fable & Mane in 2019, now stocked in the likes of Sephora, Selfridges and Cult Beauty.Akash is also a wildlife Conservationist and Ambassador for Jane Goodall, passionate about wildlife and on a mission to save the animals.In this interview, Akash and Steph cover...🐯 How Akash started his successful FMCG brand (including a loan from Papa Mehta!)🐯 How he and his team built a highly-engaged community🐯 Social media mastery from the expert himself🐯 Building a well-loved, purpose-driven brand🐯 Getting stocked in SephoraDiscover more about Fable & Mane here: https://fableandmane.com/Get involved in the conversation:🤍 Instagram: https://www.instagram.com/stephmelodia/🤍 LinkedIn: https://www.linkedin.com/in/stephmelodia-keynotespeaker/Subscribe to the podcast:🎧 Spotify: https://open.spotify.com/show/3NuiaWjWsOXpsFx2euglVe🎧 Apple: https://podcasts.apple.com/us/podcast/strategy-tragedy-ceo-stories-with-steph-melodia/id1711083280🎧 Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL3N0cmF0ZWd5YW5kdHJhZ2VkeS9mZWVkLnhtbA?sa=X&ved=0CAMQ4aUDahcKEwigy7m4mKOCAxUAAAAAHQAAAAAQNg🎧 Amazon Music: https://music.amazon.com/podcasts/0239e1a6-027c-41c5-b80a-f51d80f49eb0/strategy-tragedy-ceo-stories-with-steph-melodia🙏🏼 Support the show on Patreon: https://www.patreon.com/user?u=108229517Don't forget to subscribe, rate, review, and share with a friend!