From $1.7B Bai Sale to Hard Soda: Ben Weiss's Basementality

Bai founder Ben Weiss joins Steak Shapiro and Sandra Golden to discuss his entrepreneurial journey and his new book, Basementality. He details the creation and billion-dollar sale of his beverage brand before introducing his latest venture into the hard soda market with Crooked Pop. They explore the shifting consumer demands in the alcohol industry and the 'sober curious' movement among younger drinkers. 01:00 - Early Falcons Discussion 01:54 - Ben Weiss's Basementality 05:15 - Secrets to Beverage Success 10:20 - Selling Bai for Billions 13:12 - Crooked Pop Alcohol Venture