From -1 to Meesho | Before the IPO | How Vidit Aatrey & Sanjeev Barnwal Built for Bharat

This is the story behind all the IPO headlines. In this episode of Minus One, Vidit Aatrey talks to Prateek Mehta about the high-conviction journey of building Meesho — from early uncertainty and brutal trade-offs to cracking scale in one of the hardest consumer markets in the world. We talk about why most startups fail to truly understand India, what Meesho got right (after getting a lot wrong), and the long game required to build something that actually lasts.This is the builder’s story — about patience, lifelong learning, and designing for realities…not fantasies.Connect with us here:1. Prateek Mehta: https://x.com/prateekmehta42.South Park Commons – https://www.linkedin.com/company/southparkcommons