From 150 Cold Calls to LinkedIn Authority: Sales, Brand & Pipeline w/ Larry Long Jr

Want sales that feel authentic and still close big? In this episode, Sugira “Rubasha” sits down with Larry Long Jr (speaker, coach, sales leader a.k.a. “LinkedIn Larry”) to unpack relationship selling, filling a robust pipeline, and using LinkedIn video messages to stand out in a noisy inbox.From the “150 calls a day” grind to modern B2B (belly-to-belly) outreach, we cover:Quantity and quality: how to fill top-of-funnel without becoming a spam botWhen to choose webinars (one-to-many) vs 1:1 sellingThe 3-Minute Challenge (daily deposits) & 15-Minute Challenge (5 genuine touchpoints)Scripts → to → real talk: ditching robotic pitches for human conversationsPersonal brand as your 24/7 credibility machineLarry’s simple line to land keynote stages (and the receipts to back it)If you’ve ever wondered how to sell with integrity, build inbound gravity, and keep without-you energy (no desperation) — this one’s for you.🎯 What You’ll LearnA repeatable cadence to fill the funnel (and stop “hopium” forecasting)How to use LinkedIn video DMs that actually get repliesA framework to move from transactional to transformational salesWhy social proof (reviews, talk.reviews, testimonials) unlocks stages & dealsPractical ways to balance short-term cash with long-term brand0:00 Intro — Money with creativity & listening as a superpower2:28 150 calls/day: what worked, what didn’t, and why quality matters7:52 Webinars vs 1:1: picking the right play for deal size & ICP12:10 B2B = Belly to Belly: building relationships that convert16:40 Pipeline math: why a big, real funnel cures most sales pain20:25 LinkedIn Larry’s video DM formula (and why it stands out)25:33 The 3-Minute & 15-Minute challenges (daily deposits)30:18 Personal brand = say/do ratio & credibility before the call34:55 How to land keynote stages (and what planners really want)39:20 Scripts vs humans: flipping the cold-call conversation44:05 Action plan: 30-day pipeline sprint you can start today49:10 Wrap + next steps (webinar idea & collab)Larry: https://www.linkedin.com/in/longjr7/ABOUT THE HOST🎙 Sugira Rubasha, Founder & CEO of ETS Rubasha Media.We build legacy media for CEOs: storytelling, podcast production, AI driven deal flow, and personal brand systems.Work with us / media inquiries: https://rubashamedia.com/Follow @ETSRubashaMedia on LinkedIn, Instagram, YouTube.Sponsors: Our AISDR Try the Demo Here: https://partner.aisdr.com/bookmetingsaiBook a discovery call: Website: https://rubashamedia.com/Book a keynote speaker strategy session with us today and let’s build your podcasting empire.https://calendly.com/sugirarubasha/podcast-interviewLegacy is always greater than currency.Secure your personal brand and Keynote Speaker Audit spot now then we’ll align you into the cohort. 👇https://buy.stripe.com/7sY3cwgmX7NnaqF2dfb3q06Once you’ve booked, we’ll align you into our next CEO cohort and provide your custom 12-month roadmap, so you walk away with a clear plan to build trust, impact, and return on investment.Website: https://rubashamedia.com/