From $1M Deficit to Balanced Budget: A Case Study

Running an arts organization is hard, but tackling a $1 million deficit is a different level of challenge. In this episode, Aubrey Bergauer sits down with Vanessa Morosco, Executive Artistic Director of the American Shakespeare Center (ASC), to discuss how they orchestrated a massive financial turnaround. Learn the tactical steps taken to integrate marketing and development departments, the nuances of managing board expectations during a crisis, and the importance of viewing transactions as human behavior. Whether you work for a theater, a symphony, or a museum, this case study offers a roadmap for moving from financial scarcity to a balanced, sustainable future.Subscribe for more case studies and arts management insights.Reserve your free seat for this Audience Growth Masterclass right now by going to www.aubreybergauer.com/masterclass.Sponsors:Bolero: https://hellobolero.com/changingthenarrativeEvolvArts: https://evolvarts.com/Morreale Digital: https://morreale.ca/podcast