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From 26 to 29 to 32 - Are We Doing This Again? episode artwork

EPISODE · Mar 30, 2026 · 29 MIN

From 26 to 29 to 32 - Are We Doing This Again?

from The Business of Cycling · host Wyatt Wees

The bike world is arguing about 32-inch wheels. Is it a physics-backed leap forward, or is it the industry's latest attempt to move units during a tough cycle?Joshua Riddle has a unique vantage point. He's Marketing Director at Hayes Bicycle Group — Hayes Brakes, Manitou Suspension, Reynolds Wheels — and his team is already riding prototypes. Today we talk about what makes innovations stick, what the 29er era can teach us about what's coming, and why Joshua thinks the question was never really *if*.Read the latest 'The Business of Cycling' BlogSign up for 'The Business of Cycling' NewsletterRead the latest 'The Business of Cycling' BlogSign up for 'The Business of Cycling' Newsletter

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From 26 to 29 to 32 - Are We Doing This Again?

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How long is this episode of The Business of Cycling?

This episode is 29 minutes long.

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This episode was published on March 30, 2026.

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The bike world is arguing about 32-inch wheels. Is it a physics-backed leap forward, or is it the industry's latest attempt to move units during a tough cycle?Joshua Riddle has a unique vantage point. He's Marketing Director at Hayes Bicycle Group —...

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