From $3,000 to $100M/yr: The Cove Blueprint | Mechanics of Money

Alec Todd is the co-founder and CFO of Cove, the lifestyle apparel brand you've probably already seen all over your Instagram feed. He and his twin brother Sean built Cove from a $3,000 investment into a $100M/yr revenue machine, fully bootstrapped with zero outside money.In this episode, Alec breaks down exactly how they did it: the mindset, the financial discipline, and the unconventional moves that got them there.What we cover:How Cove went from $3K and a heat press to $100M/yr in revenueWhy they turned down investors for 7 years, and why that's changing nowThe twin-run financial structure behind Cove's growthWhy hunting for the exit is the wrong play, and what to do insteadHow Alec thinks about building and protecting wealth as a founder"Memory dividends" and the Die with Zero philosophyFollow Alec on Instagram: @alec_toddLearn more about Cove: coveusa.co