From 600 Followers to Netflix: The Jemma Sbeg Podcast Story

Jemma Sbeg is the voice behind the global #1 psychology podcast, The Psychology of Your 20s. From a management consultant with a private Instagram account with only 600 followers to signing a historic global deal as one of only 15 podcasters on Netflix, Jemma has redefined what creative at scale looks like in 2026. In this episode, she joins Arielle in the Clubhouse to pull back the curtain on the "messy middle" of her meteoric rise. They dive deep into the raw reality of moving to London with zero local production support while being tasked to deliver 96 episodes a year . The Netflix Call: The "pinch-me" moment Jemma’s agent delivered and the immediate, grounded reaction that followed. Network vs. Sponsors: A breakdown of how Jemma actually gets paid, including "minimum guarantees" and the "magazine ad" analogy for filling audio real estate . Scaling the Support: Transitioning from doing her own research and editing to hiring PhD researchers and production teams.  Creative Evolution: The decision to move away from the "20-something living room" aesthetic and evolve her brand as she enters a new chapter of womanhood . The "Dilly Dally" Routine: Jemma’s non-negotiable Sydney ritual for mental health and staying connected to her roots. Creativity in Crisis: How Jemma stays reactive to the world climate while protecting her audience's space . Resources:  Book: Person in Progress by Jemma Sbeg The Ultimate Guide to your 20s.  A roadmap to navigating the personal and professional transitions of your twenties, with practical insights and reassurance that you’re not alone, from the host of the top podcast The Psychology of Your 20s Jemma Sbeg on Instagram @jemmasbeg The Psychology of your 20s:  Streaming on Netflix The Psychology of Your 20s Instagram @thatpsychologypodcast  Substack @thepsychologyofyour20s  Loving the show?Join our community!  Your host, Arielle Thomas on Instagram, ⁠@arielle.thomas⁠ Us, on Instagram, ⁠@processthepodcast Whatsapp Community @processthepodcast Follow us to get notified every time a new episode drops every Tuesday.  See you on the next one!  Inside the Episode: Connect with Jemma: