From $600K to $10M in a Town of 10,000

Thank you to our Sponsors!Basic Capital: http://basiccapital.com/tothepointChiirp: https://chiirp.com/Contractor Commerce: https://www.contractorcommerce.com/ryno/Bluon: https://www.bluon.com/get-demo?referral_code=ToThePointAvoca.ai: https://avoca.ai/r/tothepointIn this episode of To The Point, Chris sits down with Alyssa Rogers, Vice President of Rogers Heating & Cooling, to talk about explosive growth in a tiny market, navigating doubters, scaling to multiple locations, and the bold vision of building a $100M home services company out of South Boston, Virginia (population <10k).Alyssa shares how she and her husband Joey took the business from $600K to $10M, why they turned down a life-changing private equity offer, how they opened their second location, and the real sacrifices behind building a generational company including selling their dream home and living above their office.If you’ve ever questioned your market size, your potential, or whether big goals are possible for small-town companies… this episode will change your mindset.🔑 Key Points CoveredHow Rogers Heating & Cooling scaled from $600K → $10M in a rural marketThe vision behind their $100M BHAG and what sparked itWhy Alyssa and Joey walked away from a multi-million-dollar acquisition dealTheir plan to expand into new markets across VA & NCHow they turned a service technician into a branch managerGrassroots community strategies that drove growth before digital marketingThe realities, sacrifices, and mindset of building a legacy businessWhat it’s like running a company—and a marriage—as visionary & integrator⏱️ Timecodes00:00 – Intro & Chris roasting Chad00:24 – Meet Alyssa: VP of Rogers Heating & Cooling01:00 – How their story started and early challenges03:00 – Grassroots marketing + building community equity05:12 – Taking over a 1996 family business06:12 – Revenue at takeover: $600K → scaling years10:00 – When the vision changed15:00 – Attending 10X GrowthCon & expanding their thinking17:00 – The $100M goal revealed20:00 – Turning down the private equity offer24:00 – Sacrifices: selling the dream home + living above the office32:00 – Regional expansion strategy & new markets38:00 – Leadership development + grooming future branch managers41:00 – Lessons from launching their 2nd location45:00 – Community involvement & why consistency matters50:00 – Alyssa’s mindset: stepping into who she’s becoming55:00 – Final thoughts & motivation🔗 Resources MentionedRogers Heating & CoolingWebsite: https://www.callrogers.comPodcast “Hello Hello”: Search on YouTube or your favorite podcast app📢 Call to ActionIf you found value in this episode, hit that LIKE button, drop a comment, and subscribe for more real conversations with the leaders shaping home services.Share this episode with someone chasing big goals, they need to hear this one.