From 8 to 500: Scaling Hypergrowth in Cybersecurity GTM – Ryan Carlson, President of GTM, Chainguard episode artwork

EPISODE · Sep 2, 2025 · 41 MIN

From 8 to 500: Scaling Hypergrowth in Cybersecurity GTM – Ryan Carlson, President of GTM, Chainguard

from The Cyber Go-To-Market Talk podcast for cybersecurity sales and marketing teams · host Andrew Monaghan

Are you wrestling with how to scale your sales team without losing focus on what truly matters? Do you wonder how to maintain a customer-centric approach as your company experiences hypergrowth? Or maybe you’re trying to figure out the right time and way to segment your go-to-market organization. This episode offers deep, practical insights on these pressing challenges, straight from one of cybersecurity’s fastest-growing companies.In this conversation, we discuss: 👉 Chainguard’s unique approach to building scalable, segmented go-to-market teams early and the risks and rewards involved👉 The art of shifting from product-led to value-led sales, and why the customer’s “aha” moment matters👉 Lessons on integrating sales, marketing, and customer success for synchronized, fast, and sustainable growthAbout our guest:Ryan Carlson is President of Go-To-Market at Chainguard, a cybersecurity company that’s seen exponential growth, rising from under 10 employees to nearly 500 in just a few years. Formerly a key leader at Okta, Ryan brings a wealth of experience in building teams, scaling revenue, and cultivating customer trust in the enterprise software world.SummaryRyan Carlson shares tactical learnings from “inside the rocket ship” at Chainguard—how to scale people, structure, and strategy while keeping real value for customers at the heart of everything. If you’re determined to grow sales and marketing without sacrificing fundamentals, don’t miss this candid, actionable episode. Tune in for proven strategies you can implement right now!Links:Ryan Carlson on LinkedInChainguard WebsiteBook a 30-minute meeting with Andrew Monaghan Support the showThe Cyber Go-To-Market Talk is the show for cybersecurity sales leaders, founders, CROs, and go-to-market operators looking to improve cyber sales performance and build more predictable revenue growth. Hosted by Andrew Monaghan, founder of Unstoppable.do, covering cyber sales leadership, revenue leadership, sales onboarding, forecasting, pipeline generation, and cybersecurity go-to-market execution.Follow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my cybersecurity sales consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.

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Are you wrestling with how to scale your sales team without losing focus on what truly matters? Do you wonder how to maintain a customer-centric approach as your company experiences hypergrowth? Or maybe you’re trying to figure out the right time and way to segment your go-to-market organization. This episode offers deep, practical insights on these pressing challenges, straight from one of cybersecurity’s fastest-growing companies. In this conversation, we discuss: 👉 Chainguard’s uniqu...

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From 8 to 500: Scaling Hypergrowth in Cybersecurity GTM – Ryan Carlson, President of GTM, Chainguard

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This episode was published on September 2, 2025.

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