From a dream to an iconic brand - The PRS Guitar Story

We have had some incredible guests and stories on this show. This show in particular has true meaning to me. About 6 years ago, I watched an incredible DVD called 'Mastery' which included the story of Paul Reed Smith and how his dreams of making a guitar for Carlos Santana had turned into a reality. Today PRS Guitars in my mind have become an iconic brand. Go to any guitar show and guitarists are buzzing with excitement around the PRS stand. The story inspired me so much that I bought a beautiful PRS Custom 24 guitar and became committed to really learn how to play. Initially, I didn't feel worthy to have such a guitar today I have even experienced a standing ovation. I regularly talk about my guitar, include images of it in my keynote speeches and mention how the values and the journey of PRS guitars so inspired me. Join this show to find out how PRS Guitars went from a dream to an exceptional business and how you can do the same with your business with President of PRS Guitars Jack Higginbotham.