From a Kitchen to 65 Million Bars Sold: The Mid-Day Squares Story

What if being delusional was the only way to win?Jake Karls, co-founder of Mid-Day Squares, went from hand-making chocolate bars in a tiny kitchen to building one of Canada’s fastest-growing snack empires — and he did it with full transparency, and raw storytelling.In this episode, Jake opens up about the pain, pressure, and psychology behind scaling a family business that’s now worth over $100 million, why vulnerability made them go viral, and the moment he realized success means nothing if you lose yourself along the way.🔥 You’ll Learn:Why “authenticity” is the new marketing superpowerThe dark side of building a business with familyHow Mid-Day Squares went viral without spending a dollarThe biggest mindset shifts that separate dreamers from doersWhat every entrepreneur gets wrong about attention💭 “You’re not competing with chocolate bars — you’re competing with plumbers, influencers, and Netflix… because it’s all the same currency: attention.”Check out Jake & Mid-Day Squares:Jake IG: https://www.instagram.com/jakekarls_/Mid-Day Squares: https://www.instagram.com/middaysquares/SHOP NEW MBH MERCH:https://mbhtv.com/collections/mbh-merchandiseSUBSCRIBE TO MBH SNAPCHAT: https://www.snapchat.com/@thembhpodcastSUBSCRIBE HERE: https://www.youtube.com/channel/UCcQijWgy0S1vyfPm_BhYNPwLISTEN ON:APPLE: https://podcasts.apple.com/ca/podcast/money-buys-happiness/id1513827461SPOTIFY: https://open.spotify.com/show/4DzyFZDvEHVT8ArGusePGs?si=38129137034440ecHOSTS INSTAGRAM:ERNESTO: https://www.instagram.com/Ernestogaita/ANTHONY: https://www.instagram.com/AnthonysorellaPODCAST: https://www.instagram.com/moneybuyshappiness