From a Small Shop to Pakistan's Retail Giant | Story of Naheed

Explore the journey of Abrar Ud Din, founder of Naheed Supermarket, as he reveals how a modest family-run store evolved into one of Pakistan’s most trusted retail brands.Abrar reflects on his early challenges, the impact of hands-on leadership, and the values that built lasting customer trust. He shares insights on navigating political disruptions, managing capital with limited resources, and transitioning from manual to digital systems, without formal business education.This conversation offers timeless lessons in resilience, innovation, and leading with integrity ideal for entrepreneurs, business enthusiasts, and anyone curious about the story behind a household name.