From a Toronto Café to 200+ Stores: How Lazy Daisy Foods Built a Brand Around a Customer Favorite!

Send us Fan MailIn this episode of Selling on Giants, Will sits down with Dawn Chapman, founder and CEO of Lazy Daisy Café and Lazy Daisy Foods, to discuss how a beloved neighborhood café in Toronto evolved into a growing consumer packaged goods brand now carried in over 200 stores across Canada.Dawn shares the story behind Lazy Daisy’s homemade, farm-inspired food philosophy and how customer demand for their famous buttermilk biscuits sparked the transition from cafe to retail. The conversation explores the challenges of entering the CPG world, the steep learning curve of scaling production, and how the pandemic became an unexpected catalyst for expansion into frozen baked goods.They also dive into what it takes to maintain product quality while growing nationally, the realities of retail distribution, and why emotional connection and comfort food continue to resonate with consumers. From independent cafe owner to grocery shelves across Canada, Dawn offers an honest look at building a food brand rooted in community, authenticity, and persistence.Website: https://www.lazydaisyfoods.com/Instagram: https://www.instagram.com/lazydaisystoYouTube: https://www.youtube.com/channel/UCP3IbKe-XyPw5RKLncByETgTikTok: https://www.tiktok.com/@UCP3IbKe-XyPw5RKLncByETg Pinterest: https://www.tiktok.com/@lazydaisyscafe