From a Treasurer to a CFO

What does it really take to move from finance professional to a CFO?In this episode, we sit down with Bruno Massera, CFO, to unpack the mindset, skills, and trust required to lead at the highest level of finance.From AI and coding to trust and communication, this conversation reveals what matters most at the top of finance.00:00 Intro00:52 Bruno’s Journey05:15 FP&A vs Treasury Skills06:44 How Treasurers Build FP&A Skills08:58 Explaining Treasury to the Business11:54 What is “Value Creation”?13:34 Treasury's role in Value Creation14:43 Treasury vs Finance: A Mindset Shift16:20 EBITDA vs. Cash Flow18:17 Setting Organization's KPIs & Incentives21:34 How to Position Yourself for the CFO Role23:32 Translating Treasury to Others27:17 How to Approach Senior Leaders31:49 The Skills Every CFO Needs33:56 Coding & AI in Finance and Treasury38:34 Why Trust Is the Most Important Skill43:18 The Importance of Treasury52:42 Final Advice for Aspiring CFOsGuest Speaker Name: Bruno MasseraTitle: CFO - International Markets at MBRFLinkedIn: https://www.linkedin.com/in/brunomassera/Company Link: http://mbrf-global-foods-companyHost Name: Mohamed KortamLinkedIn: https://www.linkedin.com/in/mokortam/ Watch the Episode on:Youtube: https://www.youtube.com/@MEATreasurers/Subscribe & Stay Updated If you enjoyed this episode, don't forget to like, subscribe, and hit the bell icon for updates on our latest discussions around the latest in Corporate Treasury for the MEA region. Follow us on: LinkedIn: https://www.linkedin.com/company/meatreasurersInstagram: https://www.instagram.com/meatreasurers/A word from our partner:Treasury is changing fast: new risks, new regulations, and new opportunities. So how do you stay ahead?The Association of Corporate Treasurers has been helping professionals globally for nearly 50 years.From qualifications and training to networks, events, and exclusive content, the ACT is where you can grow your skills and connect with a global community of treasury professionals. Become part of a network that gives you a stronger voice and the chance to shape the future of your profession. Visit treasurers.org to find out more.