From Accounting to Amazon: Building a 95% Retention Rate Agency

In this episode of Founders Future, with host Zach Young, we sit down with Syed Asadulla, the founder and CEO of Project E Agency, a Melbourne-based Amazon-specialized firm that helps e-commerce brands launch and scale globally. Syed shares his journey from an accounting graduate to an e-commerce expert, which began with his first job managing logistics for a supplement brand and leading their Amazon launch back in 2016. This hands-on experience revealed the immense potential of the marketplace and sparked his passion for helping multiple brands, ultimately leading to the creation of his full-service agency.Syed provides a deep dive into his agency's client-centric approach, working primarily with small to medium-sized businesses on everything from product research and launch strategies to international expansion into markets like the US, UK, and Canada. He emphasizes the importance of building a lean, passionate team and a culture of continuous innovation, where every team member has a monthly KPI to implement one new efficiency—no matter how small. With a remarkable 95% client retention rate and a focus on building scalable systems, Syed outlines his deliberate growth strategy for the year ahead, aiming to thoughtfully double the agency's client base while maintaining their high standard of service.